live example

Brands that run on BRAND.md

Caplifi runs on BRAND.md. The steward filled every gap from Dropbox brand assets, website copy, and architecture docs. All 20 checks pass.

Caplifi

100

100 / 100
completeness, all checks pass

View the raw repo · canonical github.com/caplifitechnologies/brandmd

Core file · the worked example currently measures about 500 tokens

# Caplifi BRAND.md v0.2.0
> Caplifi designs and builds community-owned automation, from local AI to verified infrastructure.

## Identity
Name: Caplifi. Legal: Caplifi Technologies. Mission: Building sustainable civilizations for the public good. Founded: 2020. URL: caplifi.com. Contact: matthew@caplifi.com

## Color
| Name | Hex | Role |
| --- | --- | --- |
| Primary blue | #0B3A73 | Structure, links, wordmark |
| Ice blue | #D8EBF9 | Panels, backgrounds |
| Brass gold | #B6872A | Accents, sparingly |
| Signal green | #54A936 | Success, pass states |
| Ink navy | #121724 | Text, dark surfaces |
| Light gray | #E8E9EA | Page ground |

## Type
Display: Michroma, Orbitron, sans-serif. Body: IBM Plex Sans, system-ui. Mono: IBM Plex Mono.

## Voice
Attributes: direct, precise, high-trust, practical, accountable, verifiable. Banned: em dashes, delve, leverage, robust.

## Logo
brand/assets/caplifi-monogram.svg (mark), brand/assets/caplifi-wordmark.svg (primary). Dark: caplifi-lockup-dark.svg. Light: caplifi-lockup-light.svg.

## Load deeper
voice.md · visual.md · strategy.md · usage.md

## Integrity
brand/assets.manifest.json · spec v0.1 · github.com/caplifitechnologies/brandmd

Repo tree

examples/caplifi/
  BRAND.md
  README.md
  CHANGELOG.md
  brand/
    voice.md
    visual.md
    strategy.md
    usage.md
    tokens.json
    assets.manifest.json
    assets/
      caplifi-monogram.svg
      caplifi-monogram.png
      caplifi-wordmark.svg
      caplifi-wordmark.png
      caplifi-lockup-dark.svg
      caplifi-lockup-light.svg

Manifest (real hashes)

{
  "version": "0.2.0",
  "generated": "2026-06-19",
  "canonical": "https://github.com/caplifitechnologies/brandmd",
  "assets": [
    {
      "file": "brand/assets/caplifi-monogram.svg",
      "sha256": "1f5372f000648d4a327133bd57882ac98e7350116a170ff2fb4ecd5ca5bbc342",
      "role": "logo-mark",
      "formats": ["svg", "png"],
      "rules": "Never recolor outside the aurora gradient."
    },
    {
      "file": "brand/assets/caplifi-wordmark.png",
      "sha256": "b503ba036e55d8945db63dfc493d0ba60c87364fe60513b86610a5e4fb05d030",
      "role": "logo-primary",
      "formats": ["png"],
      "rules": "Raster lockup for dark backgrounds."
    }
  ]
}

Closed gap S3: messaging pillars

Filled from Website 4.0 hero copy and architecture docs. All 20 checks now pass.

Prove real events: Capture, sign, and timestamp actions at the source so every milestone is tamper-resistant and auditable.

Protect private data: Validate integrity and trigger workflows without exposing raw records to every counterparty.

Automate on truth: Turn verified events into approvals, payments, and market actions that downstream systems can run without rework.

Submit your brand

Build your repo with the Builder, then open a pull request to add it here. Gaps welcome.

Open the repo on GitHub