BRAND.md Builder

builder v0.1

Everything runs in your browser. Nothing leaves this page. There is no server and no account. Use Download session to save your work, and Resume to load it back.

Import

Upload brand guides, decks, CSS, BRAND.md files, or logo images. The Builder extracts what it can in your browser, then loads the form. For gaps, copy the AI prompt with your uploaded text attached.

Upload files (PDF, DOCX, PPTX, MD, TXT, CSS, HTML, JSON, SVG, PNG)

Or copy the bare prompt, run it in any AI with your guide text, then paste the JSON below.

Paste the JSON the AI returned

Interview

Answer one plain question at a time. Questions already filled by an upload are skipped automatically.

Blank

Go straight to the editable form and fill what you know. The score and token meter update as you type.

0 Identity

The basics. These sit at the top of your core file.

Brand name

Legal name

Mission (one sentence)

Founded

URL

Contact

Positioning (one line, 25 words or fewer)

1 Visual

Color, type, and logo files. Checks V1 to V4.

Palette (name, hex, role)

Type

Display typeface

Display fallback stack

Body typeface

Body fallback stack

Mono typeface (optional)

Mono fallback stack

Logo background variants

Dark-background variant Light-background variant

Or state a single-background rule

2 Voice

How the brand sounds. Checks X1 to X4.

Voice attributes (3 to 7, comma separated)

Do and don't pairs (3 or more)

Banned words and phrases (comma separated)

Audience (3 sentences or fewer)

3 Strategy

Positioning lives in Identity above. Mission, pillars, and difference here. Checks S1 to S4.

Messaging pillars (exactly 3: headline, supporting sentence)

Differentiation statement

Alternative it names

4 Usage

Rules for using the brand. Checks U1 to U4.

Color semantic roles

Action color

Success color

Error color

Logo misuse list (one per line, 3 or more)

Channel tone (2 or more channels)

Minimum contrast standard

5 Assets and repo

Upload logo files. The Builder hashes each one in your browser. Checks A1 to A4.

Logo files (SVG and PNG)

File naming convention

Canonical repo URL

Version (semver)

First changelog entry

6 Export

Generated markdown is clean. Empty sections are dropped. Filled fields carry no placeholder text.

The zip holds BRAND.md, the /brand files generated from your inputs, tokens.json in DTCG format, assets.manifest.json with SHA-256 hashes, your uploaded files under /brand/assets, CHANGELOG.md, and a README that explains the loading protocol.

Preview: BRAND.md core

7 Conformance check (preview)

Paste text or CSS. The Builder flags hex codes not in your palette, banned words, and font families outside your type stack. This is a shallow preview, not a gate.

Paste text or CSS

Result

Run a check to see results.