# BRAND.md

> Open standard for machine-readable brand identity. One markdown file under 600 tokens. Works on any AI platform by paste, attach, or pointer.

## Home

https://caplifi.com/build/brandmd/

## Specification

https://caplifi.com/build/brandmd/spec.html

## Builder

https://caplifi.com/build/brandmd/builder.html

Free web tool. Scores completeness across 20 checks, generates gap prompts, exports a full brand repo as zip. Nothing leaves the browser.

## Examples

https://caplifi.com/build/brandmd/examples.html

## GitHub

https://github.com/caplifitechnologies/brandmd

## Loading protocol

An AI agent encountering a BRAND.md file MUST read it in full. It SHOULD load files from /brand/ only when the task touches that domain: voice.md for writing, visual.md for design, strategy.md for positioning, usage.md before publishing. Before embedding any asset, verify SHA-256 against assets.manifest.json.

## Steward

Caplifi Build (Caplifi Technologies). Contact: matthew@caplifi.com